East Side History Madison’s Blog

By and for the East Side History Club, a project of the Goodman Community Center

Archive for February, 2018

February 2018 Meeting Examined Jenifer, Division, and Helena Street Businesses

Posted by eastsidehistorymadison on February 20, 2018

At the East Side History Club’s February meeting, Ann Waidelich led a conversation about businesses and homes in the area around Jenifer, Division, and Helena Streets. Ann offers the following notes on what she covered.

2018_2 meeting photo

The photo above shows the property at 351 Russell Street built in 1927 for the Badeau Plumbing Co., which  was there until 1942 when they moved to Atwood Ave. Then the Russell Street building became the Vogue Dry Cleaners, owned by Lars & Norma Hanson until they retired in 1978. In 1987 Ken Koeppler bought the building and used it as his home for 17 years.  An article in the Capital Times on Dec. 7, 2016 told how the State DNR tested the property for a dry cleaning chemical which has led to a long and difficult effort to remediate the property.

Chase and Sanborn fire map-sm

The photo above shows the 1942 Sanborn Fire Insurance map I used to help identify the properties on Division, Helena and Jenifer Streets.

On Helen Street we talked about:

  • 2096: the motor freight building that became an extension of Capital Plating/Capital Water Sofeners;
  • 2084-70: the Coan Vending Machine Co. now called U-Select-It which is still in business in Clive Iowa;
  • 2069: Richard Neesvig’s Capital City Awning and Tent making company;
  • 2066: William & Helen Dewey’s Visual Education Consultants, an educational current-events filmstrip company which is now New Currents, available on line or on DVD and located in Middleton.

 On Division Street we talked about:  

  • 418: Capital Plating & Machine and Capital Soft Water; 502 – Arthur Fosdick Automotive Electric Co;
  • 514: Schoep’s Ice Cream; 518 – Community Laundry and then Red Dot Potato Chips for a short time; 526 – Teamsters Union Hall until they moved to N. Stoughton Road;
  • 530:  Floyd Leveneck’s Grocery before he moved to Atwood Ave. and then Norman Foulke Rubber Products Co. which is now run by his granddaughter, Ava Foulke, out of Sun Prairie.

At the corner of Division and Jenifer there was a small gas station set at an angle, run by Leo Copus until it closed in 1950.

On Jenifer Street, where the Jenifer Street Market has operated since 1979, there first  was Robert Girard’s Hi-Lo Super Market, which became Len Roosmalen’s Super Valu grocery store.

At 2034 Jenifer Street, the Appliance Products Co. was started by John Kaiser and his son David.  They are still in business in Sun Prairie.

We ended with this wonderful picture of a tiled toilet room in the basement of 2013 Jenifer St. where Carl Dojeva had his East Madison Tile Co. He didn’t make the tile; just installed it in homes and businesses all over Madison from 1928-1945.


  • By Ann Waidelich

The Club continues to look for co-leaders and new group partners to carry the club forward. Please share your ideas or suggestions through comments on this blog.

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