East Side History Madison’s Blog

By and for the East Side History Club, a project of the Goodman Community Center

Strand Bakery says, “Celebrate Armistice Day with an AmeriCake”

Posted by eastsidehistorymadison on November 13, 2010

On November 11th we celebrate Armistice Day, and remember life on the home front with this Armistice-themed promotional item found in a storage space in the building at 2007 Atwood Avenue that once was home to the Strand Baking Company.

We wonder what bakery supply company distributed these pamphlets for imprinting by local businesses?


The copy exhorts us to "Celebrate Armistice Day with a tried-and-true All-American dinner! Dish up big helpings--we Americans still can. And for desert...Beautiful, star-spangled AMERICAKE!"


A Dorothy Lamour-themed Valentines Day “Sweetheart Cake” piece was found too–we’ll save that to share next February. Thank you, Sean Nashold and Denise McKay, for contributing these little gems to the East Side History Club’s collection.

-Sarah White for the East Side History Club


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